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如今整个媒体环境产生了翻天覆地的变化。不同形态的媒体不仅在信息传播的形式与途径上有了根本性的革新,其本身的内容生产也相应地产生了转变。在所有的传统媒体自觉不自觉地加入转型的潮流时,如何明晰自身的定位,做好形式的取舍,抓好有针对性地内容生产,正在考验着每一个传统媒体的实践者与管理者。
The entire media environment has undergone tremendous changes. Different forms of media have not only radically changed the forms and channels of information dissemination, but also have correspondingly changed their content production. When all the traditional media consciously or unconsciously join the trend of transition, how to clarify their own position, make good choices and do a good job of targeted content production are testing the practitioners and managers of every traditional media.