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科学技术的发展,经济的全球化,使得旧式的经济制度逐渐被淘汰,而新经济却逐渐发展开来。与传统的经济体制不同的是,新经济的到来为企业带来了前所未有的机遇与挑战,把握机遇迎接挑战成为企业首要面临的问题。传统的市场营销将营销作为一种手段或技巧,而新经济环境下的营销策略却是站在战略的角度对市场营销加以重视起来。本文针对新经济环境下的企业市场营销进行探析,对企业市场营销的战略新思维进行探讨与分析。
With the development of science and technology and the globalization of economy, the old-style economic system has gradually been eliminated and the new economy has gradually developed. Different from the traditional economic system, the advent of the new economy has brought unprecedented opportunities and challenges for enterprises, and taking the opportunity to meet challenges has become the primary issue facing enterprises. Marketing as a traditional marketing as a means or skill, and marketing strategy in the new economic environment is a strategic point of view of marketing attention. This article analyzes the enterprise marketing in the new economic environment and discusses and analyzes the strategic new thinking of the enterprise marketing.