目前,我国泛娱乐化方向发展最迅猛的方向就是直播平台,无论是信息的传播速度,使用者的年龄范围,亦或是创造的经济价值都远远超出了预估。本文以现有的资源为切入点,就文化传播的现状,需求,优势与不足进行分析。 At present, China’s pan-entertainment direction is the most rapid direction of development is the live broadcast platform, both the speed of information dissemination, the user’s age range, or create economic value far beyond the estimated. Based on the existing resources, this article analyzes the status, needs, advantages and disadvantages of cultural communication.