只有在世界文化中占有一定份额,才能成为文化大国,只有民族的才能成为全球的,通过对中西文化的比较,得出民族文化的重要性,从而指导现代企业形象设计从民族元素中汲取营养,其意义和价值是客观的应用民族文化的优秀部分提升中国产品的品牌形象。 Only by occupying a certain share in the world culture can we become a cultural power and only the national talent can become a global one. Through the comparison of Chinese and Western cultures, we can draw the importance of national culture, so as to guide modern corporate image design to draw nutrition from ethnic elements, Its significance and value is an excellent part of the objective application of national culture to enhance the brand image of Chinese products.