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市场经济的深入发展 ,使得商业企业间的竞争更加激烈。一些企业为自身的利益 ,不顾公众舆论 ,商业诈骗事件时有发生 ,在社会造成极坏影响 ,不仅严重损害顾客的利益 ,而且危及企业自身的形象和生存。当前这种现象所导致的诚信问题已成为人们关注热点。商场是商业诚信的窗口。一个商场经营得好坏 ,它的诚信应该是它的灵魂与核心 ,也就是说商场与顾客应该有一种良好的诚信关系。因此 ,如何建立起商场与顾客的诚信关系是现代商场经营与发展的根本途径
The further development of the market economy has made the competition among commercial enterprises even more intense. Some enterprises for their own interests, regardless of public opinion, commercial fraud occurred from time to time in the community have a very bad influence, not only seriously undermines the interests of customers, but also endanger the company’s own image and survival. The current issue of integrity caused by this phenomenon has become a hot issue. Shopping mall is a window of business integrity. A mall management is good or bad, its integrity should be its soul and core, which means that shopping malls and customers should have a good relationship of integrity. Therefore, how to establish the relationship between the integrity of shopping malls and customers is the fundamental way to the operation and development of modern malls