巨人脚下的“矮人”——中国广告现状

来源 :发现 | 被引量 : 0次 | 上传用户:lzy19900924
下载到本地 , 更方便阅读
声明 : 本文档内容版权归属内容提供方 , 如果您对本文有版权争议 , 可与客服联系进行内容授权或下架
论文部分内容阅读
电视台:为什么会放错片子?若干年前,第一只由日本商人制作的霓红灯广告出现在国际饭店楼顶,入夜灯火闪烁,引起上海市民的新鲜,怀疑和反感,曾掀起一阵骚动。1979年3月初的一个晚上,上海电视台正在播放一场男子篮球赛实况。上半场结束后,屏幕上突然出现男篮名将张大维在喝“幸福可乐”的镜头。人们莫名其妙,有人打电话到电视台责问:“为什么会放错片子”?电视台解释说,那是 TV station: Why was the film misplaced? Some years ago, the first neon sign produced by a Japanese businessman appeared on the top of an international hotel building. The lights flashed at night, causing the Shanghai residents to be fresh, skeptical, and resentful. It caused a commotion. One night in early March 1979, Shanghai TV was playing a live basketball game. After the end of the first half, Zhang Dawei, the basketball star, suddenly appeared on the screen to drink a shot of “Happy Coke.” People are puzzled. Someone called the TV station and asked: “Why would you put the wrong film?” The TV station explained that it was
其他文献
4月15日,三星电子在京召开2008年打印机新品发布会,面向中国市场推出了五大系列打印机新品。本次发布的新品包括了黑白激光打印机ML-1641、ML-2241、ML-2245;彩色激光打印机C
几几浓翻了,生It然做了~习卜梦, 凭幻陇璧农的车个小白若了戒尸承 孚洛娜呀防昨矛屯,可忆民杀坏了z 结不~觉故表在式的怀f It狱4口 有一攀添之的J喂, 呵呵, 巾免食石的 居承
从全局观点看稳定物价张宇稳定物价,是当前我国宏观经济政策的首要目标。在市场化改革过程中,由于供求和价格的波动,物价总水平的适当上升是必然的正常的现象。人们通常所说的物
广告标题的成功因素周蓓,李树林广告是通过报刊、广播、电视、街头招牌等方式,向消费者或服务对象推荐商品、介绍服务内容的一种宣传方式,是商品经济的产物。广告的形式多种多样
请下载后查看,本文暂不支持在线获取查看简介。 Please download and view, this article does not support online access to view profile.
AFor the first nineteen months,Helen Keller was like other pretty,happy babies in every way.Then a sudden illness destroyed her sight and hearing.1she could not
中日流通比较研究专题讨论会综述我国进行市场经济导向型改革的目的在于要消除以往计划经济体制的弊端,使市场机制能够在经济活动中有效地发挥作用。然而,通过十几年来的改革,可
儒家思想在葛洪的《抱朴子·外篇》政治思想中有所体现,这种体现并不是针对解释儒家经学,而是对儒学理论以及其他各家理论进行选择和充分的运用,由此为依据寻找自己社会人生
A In modern society there is a great deal of argument about competition.Some value it highly,believing that it is responsible for social progress and prosperity
Your heart is beating wildly. You feel your breath shorten. Suddenly your name is____ 1____and you walk across a stage____2____300, wearing a bikini and five-inch heels. This is one of the many experi