新闻编辑直接面向的是受众,受众的心理以及需求都影响着传播的效果。随着新闻受众的价值取向与社会心态的变化,其心理接受也发发生了很大的变化。从受众的心理和眼光出发是新闻编辑创新的重要思路。本文在阐述受众与传播关系的基础上分析了受众心理的新特点,从内容和形式两方面对新闻编辑创新提出了建议。 News editors are directly targeted at the audience, the audience’s psychology and demand are affecting the effect of communication. With the change of the value orientation and social mentality of the news audience, great changes have taken place in their psychological acceptance. Starting from the audience’s psychology and vision is an important idea of ​​news editor innovation. Based on the relationship between audience and communication, this article analyzes the new characteristics of audience psychology, and puts forward suggestions on the innovation of news editor from the content and form.