每一种价值都有可能激发普通消费者成为您的顾客,但如果消费者在品牌中失去自我想象,获得购买力无疑是一场攻坚战B2C(business to customer)企业一直明白,消费者的心理和思想联系着品牌和消费者的自我意识。强大的品牌(如苹果和耐克)能够增强消费者正面的自我想象。另一方面,B2B(business to business)企业对企业模式的营销者有意回避这种想法,依靠理性、由数字主导的销售过程。直到现在,也鲜有 Every value has the potential to motivate ordinary consumers to become your customers, but if consumers lose their imagination in their brands and gain purchasing power there is no doubt that business-to-consumer (B2C) businesses have always understood that consumer psychology and thinking Contact the brand and consumer self-awareness. Strong brands such as Apple and Nike boost consumer positive self-perception. On the other hand, business-to-business (B2B) to business model marketers are tempted to sidestep the idea by relying on a rational, digital-led sales process. Until now, there are few