模仿、跟风、趋同、同质化……经常被笼统否定,遮蔽了它们共通的正面含义:竞争优势是可以借鉴的！ 要让借鉴竞争优势更自觉、更有效、更快速,本文拟将20世纪八九十年代风行西方的一种企业管理方法——标杆瞄准,引入媒体。 标杆瞄准,指组织将行业内外的“最佳”实践设为标杆——学习与追赶的目标,通过资料收集、分析比较、跟踪模仿等活动,快速借鉴标杆的优势。它要求识别出组织内的、竞争对手的、行业内外的“最佳”并向 Imitation, follow suit, convergence, homogeneity ... are often denied in a general way, obscuring their common positive implications: competitive advantage can be learned from! In order to make it more conscientious, more effective and faster to learn from the competitive advantages, this article intends to introduce the media into the benchmarking and aiming at a Western-style enterprise management method from the 1980s and 1990s. Benchmarking refers to the organization to set the “best” practices inside and outside the industry as benchmarking - the goal of learning and catching up, and quickly draw on the advantages of benchmarking through data collection, analysis and comparison, tracking and imitation activities. It requires identification of “best” and internal and external competitors within the organization