听广播看电视,是听觉和视觉的感知活动。为使广播电视顺畅地从传播过渡到感知,提高传播效益,不仅要掌握传播活动的自身规律,还必须熟知受众感知活动的特性,研究传播和感知的对应关系。本文拟通过分析感觉的相互作用,着重论述一下电视广播的视听联觉和电声广播的通感作用。一、电视广播的视听联觉 Listen to the radio to watch TV, is the perception of hearing and visual activity. In order to make the transition from communication to perception smoothly and to improve communication efficiency, not only the self-regulation of communication activities must be mastered, but also the characteristics of audience-awareness activities must be familiarized and the corresponding relations between communication and perception must be studied. This paper intends to analyze the sense of interaction, focusing on television and television audiovisual synesthesia and electro-acoustic broadcasting sense of synaesthesia. First, the audiovisual radio and television perception