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同西方传播学相比,中国传播学起步晚,但它历经引进阶段后已进入了创新与发展阶段。本文认为,中国传播学存在的新闻学化倾向是中国传播学学科定位上的缺陷,也是学科构建与创新的瓶颈。因此,当代中国传播学的科学构建与创新,迫切需要从哲学和文化学的维度,从全球化的现代性视野,完成学科定位的理论探索。从文化维度看,传播学的本土化既是学科构建的内在欲求,也是学科发展的外在情势;从现代性视野看,传播学的全球化,既是现代传播活动的理论诉求,也是传播学创新的资源需求。
Compared with Western Communication Studies, China Communication Studies started late, but it has entered the stage of innovation and development after its introduction. This paper argues that the tendency of journalism in Chinese communication studies is a flaw in the orientation of Chinese communication studies as well as a bottleneck in its construction and innovation. Therefore, the scientific construction and innovation of contemporary Chinese communication studies urgently need to complete the theoretical exploration of subject positioning from the perspective of philosophy and culture and from the perspective of globalization and modernity. From the perspective of culture, the localization of communication studies is not only the intrinsic desire of discipline construction but also the external situation of subject development. From a modern perspective, the globalization of communication studies is not only the theoretical demand of modern communication activities, but also the innovation of communication studies Resource requirements.