随着我国金融市场的全面开放,保险市场竞争加剧成为不争的事实。中国保险企业特别是保险金融集团企业,应通过产寿联动,盘活内部资源,摊薄运营成本,铸造企业品牌,提高市场竞争能力,满足客户对保险的多元化需求,从而发挥集团企业战略组合的优势,形成战略协同效应。 With the full liberalization of China’s financial market, competition in the insurance market has become an indisputable fact. Chinese insurance companies, especially insurance financial conglomerates, should exert the advantages of the group’s strategic portfolio by linking life and life, activating internal resources, diluting operating costs, casting corporate branding, enhancing market competitiveness, and satisfying customers’ diversified needs in insurance. , Forming a strategic synergy.