据说,古人看到江中千帆竞发、百舸争流时,眼里只有两条船在往来,一为名,一为利。今天看来,似乎仍是如此。今天的企业,无论是求生存,还是要发展,都无法避开市场竞争的洪流。在一切都有可能同质化的时代,企业如何建立相对竞争优势?竞争优势往往来源于新的增长点。 It is said that when the ancients saw the competition of thousands of sails in the river, when there were only a hundred ships competing in the war, only two ships were in contact with each other. It seems that today, it still seems. Today’s business, whether it is to survive, or to develop, are unable to avoid the torrent of market competition. In a time when everything is possible to homogenize, how do firms build relative competitive advantage? Competitive advantage tends to come from new growth points.