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联想大本营的业绩飘红,更加彰显了其海外业务的艰难。在过去的一年里,联想集团突然发力,在国际化领域展开了一连串动作,其中包括从戴尔挖来阿梅里奥担任CEO、进行大规模的裁员重组、Lenovo品牌进军国际市场、令人眼花缭乱的体育营销活动,以及从麦肯锡引入首席战略官等。其动作幅度之大,让处于TCL、明基国际化失利阴影中的中国企业看到了一丝希望。不过,近日接踵而来的一些麻烦却告诉人们,联想的国际化道路并不乐观。2月1日,联想公布了公司第三财政季度
Lenovo’s strong performance of the home base, more highlights the difficulties of its overseas operations. In the past year, Lenovo suddenly exerted force in the field of internationalization launched a series of actions, including dug Amelio from Dell as CEO, large-scale layoffs and reorganization, Lenovo brand into the international market, dazzling Sports marketing campaigns, and introducing chief strategy officers from McKinsey. The magnitude of its action, so that in TCL, BenQ’s shadow of international defeat in the shadow of Chinese companies saw a glimmer of hope. However, some troubles recently came to tell people that Lenovo’s internationalization path is not optimistic. February 1, Lenovo announced the company’s third fiscal quarter