随着电子科技的快速发展,动画产业在新媒体环境下的发展如火如荼,先进的动画理念及动画设置无疑会增加动画作品的收视率。周边产业作为影视动画的重要涉及领域和盈利途径,对于动画产业的发展具有不可忽视的作用。近年来,网络技术的快速发展使观众在观影、消费、阅读等方面发生了很大改变,使得新媒体环境下的影视动画大放异彩,与之相关的周边产品设计迫在眉睫。 With the rapid development of electronic technology, the development of animation industry in new media environment is in full swing. Advanced animation concepts and animation settings will undoubtedly increase the ratings of animation works. Surrounding industries as an important field of film and television animation and profitability approach for the development of the animation industry has a role to be ignored. In recent years, the rapid development of network technology has greatly changed viewership, consumption, reading and other aspects of the audience, making the movie and TV animation in the new media environment shine. The related peripheral product design is imminent.