中小企业作为促进我国经济发展重要的经济实体,在市场中起到不可忽视的作用,本文以中小企业的品牌策略实施为研究对象,首先分析了我国中小企业实施品牌营销策略的重要性,其次探讨了我国中小企业实施品牌营销策略存在的问题,最后从三个方面讨论了我国中小企业实施品牌营销策略的具体方法。 As an important economic entity to promote China’s economic development, SMEs play a non-negligible role in the market. Taking the implementation of SMEs brand strategy as the research object, this paper first analyzes the importance of implementing brand marketing strategy for SMEs in our country, followed by discussion The problems of implementing brand marketing strategy for SMEs in our country are discussed. Finally, the concrete methods of implementing brand marketing strategy for SMEs in China are discussed from three aspects.