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记者:今年湖南卫视招标您都抢了哪些资源?多少广告额?徐军伟:根据2015年的媒介投放策略,飞科在湖南卫视抢了将近上亿的资源,包括新闻、剧场的资源,招到了收视最稳定的《快乐大本营》、《天天向上》资源及《我是歌手》等季播硬广套装。记者:您如何看待湖南卫视的平台影响力?飞科品牌和湖南卫视收视人群、平台影响力之间的关系是怎样的?徐军伟:一、纵览近几年的卫视格局、发展趋势,
Reporter: Hunan TV bid this year, you have grabbed what resources? How much advertising? Xu Junwei: According to the media launch strategy in 2015, Flying Branch in Hunan Satellite TV grab nearly 100 million resources, including news and theater resources, attracted the ratings The most stable quarter of “Happy Camp”, “Everyday Up” resources and “I am a singer” and other seasonal broadcast hard and broad suits. Reporter: How do you think Hunan Satellite TV platform influence? Flying Branch brand and Hunan Satellite TV ratings crowd, the relationship between platform influence is what? Xu Junwei: First, overview of the satellite TV in recent years the pattern, the development trend,