随着社会主义市场经济的日趋繁荣和电视事业在我国的飞速发展,电视广告传播铺天盖地而来,直接或间接地影响着我们的生产、生活、工作和学习,有些个别的广告宣传力度甚至超过了新闻的宣传力度,有着极强的渗透力。如“娃哈哈”可以说是小孩都能够熟练地背出它的广告词。广告传播和其他宣传的区别在于它是宣传中的经营,既然是经营就 With the gradual prosperity of the socialist market economy and the rapid development of television in our country, the spread of television advertisements has directly and indirectly affected our production, living, working and learning. Some individual advertisements even exceed the limit News propaganda efforts, has a very strong penetration. Such as “Wahaha ” can be said that children are able to skillfully back out of its ad. The difference between advertising and other advertising is that it is a publicity operation, since it is business