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在电力需求增速下降,电煤价格保持平稳的形势下,电力市场营销、增发电量已是各个火电企业提升效益的主要途径。在当前的市场营销管理模式下,各发电集团总部已逐步加强对区域分公司、电厂的激励和考核。本文提出火力发电企业(主要包括燃煤电厂和燃气电厂)电量营销激励考核矩阵模型,以期为发电企业市场营销管理及全面预算管理提供参考和借鉴。激烈考核矩阵模型概述目前,在我国绝大多数省、市、区,火
In the situation that the growth rate of electricity demand is declining and the price of coal is stable, electricity marketing and generating electricity have become the main ways for various thermal power enterprises to enhance their profits. Under the current marketing management mode, the headquarters of each power generation group has gradually stepped up the incentive and assessment for regional branches and power plants. This paper proposes a matrix model of power marketing incentive assessment for thermal power plants (mainly including coal-fired power plants and gas-fired power plants) in order to provide reference and reference for the marketing management and overall budget management of power generation enterprises. Intense assessment matrix model overview At present, most provinces, cities, districts and fires in our country