随着改革的不断深入,市场经济取得了飞速的发展,市场营销的环境也变得越来越复杂,方式的创新也层出不穷。基于此,将本论文命名为《探讨新经济时代市场营销的发展新趋势》,主要对于新经济时代的市场营销的特点、发展趋势、驱动因素、营销策略进行初步的阐述分析。 With the deepening of reform, the market economy has achieved rapid development, the marketing environment has become more and more complex, and innovative ways are also emerging. Based on this, the thesis is named “Exploring the New Trend of Marketing in the New Economic Times”, and mainly expounds and analyzes the characteristics, development trends, drivers and marketing strategies of marketing in the new economic era.