□“我们在广告收入上能取得成功,是因为我们从来不在编辑记者身上省钱。只有这样才能确保独家新闻。在采编环节花钱,相当于投资。”——南德意志报□德国是一个热爱阅读的国度,德国人也更喜欢传统的阅读方式。在欧洲,早餐时读报和睡觉前读报,是生活方式,也是富有绅士风度的行为。□德国报刊的经营收入中,广告和发行各占半壁江山,显然,这样的收入模式对经济 □ “We’re successful in advertising revenue because we never save money on editing journalists, and that’s the only way we can secure exclusive news. Spending money on branding costs the equivalent of investing.” - SÜD Germany A love of reading country, Germans also prefer traditional reading. In Europe, reading newspapers at breakfast and reading newspapers before going to bed are lifestyle and gentlemanly gestures. □ German newspapers and magazines in the operating income, advertising and distribution of each half, it is clear that such a revenue model of the economy