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随着我国全面建设小康社会的推进和城乡人民群众生活水平的逐步提高,人们对精神文明生活的需求越来越迫切。在此背景下,文化馆应该发挥职能,关注民生,强化服务,充分保障人民群众的文化权益。下面,从品牌打造的角度,就新时期如何提升文化馆公共文化服务能力、为广大人民群众提供优质文化服务,谈几点粗浅的看法,希望能起到抛砖引玉的作用。一、精神打造阵地品牌抓好“四个环节”:1.抓设施建设文化馆作为群众文化娱乐的综合性场所和群众文化艺术活动的
With the promotion of building a well-off society in an all-round way and the gradual improvement of people’s living standards in both urban and rural areas, people’s demand for spiritual life is becoming more and more urgent. In this context, the cultural centers should play their functions, pay attention to people’s livelihood, strengthen service, and fully guarantee the cultural rights and interests of the people. From the perspective of brand building, I will talk about how to enhance public cultural services in public hall in the new era and provide high-quality cultural services to the general public. I hope I can play a valuable role in promoting this. First, the spirit to create a good brand positioning “” four links ": 1. Grasping facilities and construction of cultural centers as a mass cultural and entertainment complex and mass cultural and artistic activities