社会服务机构是自然人、法人或者其他组织为提供社会服务,主要利用非国有资产设立的非营利性法人。社会服务机构应树立品牌意识是由其性质决定的。树立品牌意识是社会服务机构能力建设的一项重要内容,同时也是社会服务机构形象建设的基点。社会工作不是“万能”的,一定要厘清社会工作的职业边界。 Social service agencies are non-profit legal persons that natural persons, legal persons or other organizations set up to provide social services and mainly use non-state assets. Social services agencies should establish brand awareness is determined by its nature. Establishing brand awareness is an important part of capacity building of social service agencies, and is also the starting point for the image building of social service agencies. Social work is not “universal ”, we must clarify the occupation boundaries of social work.