编辑在整个图书出版的过程中扮演着重要角色,发挥着无可替代的价值。在社会主义市场经济的推动下,编辑行为也悄然发生着变化,不再是幕后工作者,开始走向舞台。新时期的责任编辑,同时担负起策划与营销的双重责任。逐渐的,编辑在图书营销工作中发挥起主导作用。 Editing plays an important role in the publication of the entire book and plays an irreplaceable value. With the promotion of the socialist market economy, editing activities have also quietly changed. They are no longer behind-the-scenes workers and have started to move toward the stage. The new era editor, at the same time assume the dual responsibility of planning and marketing. Gradually, editors play a leading role in book marketing.