一个国家的国家形象是指其他国家(包括个人、组织和政府)对该国的综合评价和总体印象。(刘继南《:大众传播与国际关系》,北京广播学院出版社,1999年版,第25页。)一个国家在国际社会上形象的好坏对于提高或降低这个国家的国际地位,促进或恶化其对外关系、经贸往来和文化交流都会 The national image of a country refers to the overall evaluation and overall impression made by other countries (including individuals, organizations and governments) on the country. (Liu Jina, “Mass Communication and International Relations,” Beijing Broadcasting Institute Press, 1999, p. 25.) Whether a country’s image in the international community improves or reduces the country’s international status promotes or worsens its foreign relations Relations, economic and trade exchanges and cultural exchanges