说到品牌,人们首先想到的一定是产品品牌。微软,视窗操作系统;麦当劳,西式快餐;家乐福,生活用品大卖场。每家企业,都在追求自己的产品和服务在第一时间被客户所感知,努力通过广告等营销方式,塑造异于其他企业的产品品牌。这样做无疑很直接,很多企业也取得了不错的效果,但这仍然不够。一家企业压榨 Speaking of the brand, people must first think of the product brand. Microsoft, Windows operating system; McDonald’s, Western fast food; Carrefour, supplies hypermarket. Every company, in the pursuit of their own products and services are the first time perceived by the customers, and strive through advertising and other marketing methods, create a different brand of products from other companies. This is undoubtedly very direct, many companies have achieved good results, but this is still not enough. A business squeeze