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在三网融合的大前提下,传统的营销方式也应当适时而变,大剧营销的时代已经悄然到来。面对61号令的出台,电视台硬广告时间大幅减少,强势卫视广告时间一秒难求,企业就面临寻找新的投资机会。所以综艺节目,大型活动,有影响力的大剧就进入企业的视野。广电总局对电视剧的播出限制,必将进一步加强市场对优秀电视剧的需求,省级卫视电视剧的竞争从重视数量到重视质量的转变,大剧提上日程,粗放经营时代已不存在。
The premise of the triple play, the traditional marketing methods should also be timely and change, the era of drama marketing has quietly come. In the face of the introduction of Order 61, TV station hard advertising time significantly reduced, strong TV advertising hard second time, companies are facing the search for new investment opportunities. Therefore, variety shows, large-scale activities, influential drama into the corporate vision. SARFT restrictions on the broadcast of the TV series will surely further strengthen the market demand for excellent TV series. The competition of provincial-level TV series will shift from focusing on quantity to focusing on quality. The grand drama has been put on the agenda and the extensive management era no longer exists.