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市场营销人员开始利用新的功能优势,在需要时马上向客户发出响应。真正的机会在于品牌是否传递了一个对业务及消费者真正有价值的体验,而信息送达是否实时不是考虑的关键重点。数字营销环境正在不断复杂化,渠道的多样化及各渠道在整个顾客生命周期过程中的互相交织常常令市场营销人员迷惑,2014年,市场营销人员该如何进行合理的数字营销预算投入?以下是国内最大的邮件营销服务商,提供邮件与短信、微信、APP等多渠道个性化会员营销服务的webpower中国区整理分析的6个数字营销预测,希望为市场营销人员2014年的营销预算、策略制定及实践投入提供方向及重点。
Marketers are beginning to take advantage of the new features to respond to customers as soon as they are needed. The real opportunity is whether the brand delivers a truly valuable experience for business and consumers, and whether the delivery of information is real-time is not a key consideration. Digital marketing environment is constantly complicated, diversified channels and interdisciplinary channels throughout the customer life cycle process often confuse marketers, how should marketers make a reasonable digital marketing budget in 2014? China’s largest e-mail marketing service providers, providing e-mail and SMS, WeChat, APP and other multi-channel personalized affiliate marketing services webpower analysis of China’s six digital marketing forecast, hoping for marketers 2014 marketing budget, strategy development And practice to provide direction and focus.