我国当代各种舆论相互交织,观点纷呈,取向多元。肩负引导和疏通社会心理的主流媒体,如何在转型期牢牢掌控和占领舆论的引领权和制高点,是考验我们执政能力的组织部分,是摆在我们面前的一道历史命题。现实生活中,有不少受众对我们的一些媒体所作的新闻不感兴趣,不认可,不满意,究其原因林林总总,但关键的一点,是这些媒体不能够很好地尊重新闻规律,不善于研究宣传艺术,从而损伤了新闻的宣传效果,或使本来具有吸引力、感召力和凝聚力的宣传功能大打折扣。在多种意识形态活跃的社会,每个人生活在公众关系中,同时也生存在舆论环境中。社会主义市场经济条件下 Various contemporary public opinion in our country are intertwined with many points of view and diversified orientations. In the mainstream media that guides and unblocks social psychology, how to firmly control and occupy the leading power and high ground of public opinion during the transformation period is part of the organization that tests our ability to govern and is a historical proposition before us. In real life, there are many audiences who are not interested in news made by some of our media. They are not recognized or dissatisfied with the reasons. However, the key point is that these media can not respect news laws well and are not good at research Propagandizing the arts, thus undermining the publicity of the news or greatly reducing the propaganda function that would otherwise be attractive, charismatic and cohesive. In a variety of ideologically active societies, each person lives in public relations as well as in a public opinion environment. Under the socialist market economy