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中央电视台科教频道《探索·发现》栏目自2001年推出已经12年时间,但至今仍保持着较高的收视率和良好的社会效益。任何一档节目的成功都不是偶然的。在商业化泛滥的时代语境下,《探索·发现》坚持精英文化立场的同时,借鉴国外纪录片制作理念,采用故事、悬念等娱乐化包装手段,用平视的眼光制作出了电视观众真正需要的文化产品。而这一成功的深层因素则是制作方对当下中国电视媒介生态的谙熟与主动适应。
The section of “Exploration and Discovery” of the science and education channel of CCTV has been launched for 12 years since 2001, but it still maintains a relatively high audience rating and good social benefits. The success of any program is not accidental. In the context of the era of commercialization, while “exploration and discovery” adhere to the elite cultural standpoint, drawing on the foreign documentary production concept and using recreational packaging means such as stories and suspense, the television audience really needed Cultural products. And the deep-seated factor of this success is the producers’ adaptability and adaptability to the current Chinese television media ecology.