消防安全工作事关重大,它不但关系着人们的生命财产安全,更关系到千家万户的稳定以及和谐社会建设。消防部队是战斗在消防一线的部队,消防部队每年都要投入大量人力物力用于消防工作,而且经常有消防战士牺牲在灭火一线。加强消防部队的宣传工作既能够让人们了解消防工作的重要性与危险性,也有助于提高人们的消防意识,防患于未然,减少消防部队不必要的损失,也减少人民生命财产损失。近年来随着经济发展和信息科技的进步,新媒体行业快速兴起,互联网、微博、微信、QQ等新兴传媒手段影响了人们的生活,新媒体行业的崛起改变了传统新闻传播途径,新媒体传播新闻速度更快、更及时、更便捷,人们更加倾向于选择新媒体作为获取新闻的主要途径。在这种情况下,消防部队积极利用新媒体开展宣传工作显得尤其重要。本文主要对新媒体环境下如何做好消防部队宣传工作展开思考与探索。 Fire safety work is of great importance. It not only relates to people’s life and property safety, but also to the stability of every household and the building of a harmonious society. Firefighting units are fighters fighting at the front line of firefighting. Firefighting units devote large amounts of manpower and material resources to firefighting work every year, and firefighters are often sacrificed at the firefighting front. Strengthening the propaganda work of the fire brigade not only can make people understand the importance and danger of fire prevention work, but also help people raise awareness of fire prevention, take preventive measures, reduce unnecessary losses of fire brigades, and reduce people’s lives and property losses. In recent years, with the economic development and the progress of information technology, the rapid development of new media industry, new media means such as the Internet, Weibo, WeChat and QQ have affected people’s lives. The rise of the new media industry has changed the traditional channels of news dissemination. New media The dissemination of news is faster, more timely and easier, and people are more inclined to choose new media as their main source of news. Under such circumstances, it is especially important for fire brigades to actively use the new media to carry out publicity work. This article focuses on how to do a good job of fire brigade publicity work in the new media environment thinking and exploration.