新世纪的曙光已经升起。当代世界,经济与文化“一体化”发展的趋势越来越明显,“文化力”在经济发展与社会全面进步中的作用越来越突出,现代商品中的文化含量与文化附加值越来越高,文化、科技在投入产出中的贡献率越来越大,文化素质与智力因素对企业决策越来越重要,企业文化对? The dawn of the new century has risen. In the contemporary world, the trend of “integration” of economy and culture has become more and more obvious. The role of “cultural power” in economic development and social progress has become increasingly prominent. The cultural content and added value of modern culture have become increasingly prominent The contribution rate of high, culture and science and technology to the input and output is increasing. Cultural quality and intellectual factors are more and more important to enterprise decision-making.