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中国的年画历史源远流长,在民间艺术史上有着举足轻重的地位。现如今,随着科技的进步和数字时代的来临、生活习惯的变迁,民间年画正逐渐淡出人们的视野。因此,如何挖掘年画内涵,增强年画的文化吸引力,推动年画文化可持续发展是本文研究的重点。
The history of Chinese New Year pictures has a long history and occupies a pivotal position in the history of folk art. Nowadays, with the progress of science and technology and the advent of the digital era and the change of lifestyle, the folk New Year paintings are gradually fading out of people’s view. Therefore, how to excavate the connotation of New Year Pictures, enhance the cultural attractiveness of New Year Pictures, and promote the sustainable development of New Year Pictures culture are the focuses of this paper.