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随着电网规模的持续扩大,信息化建设为智能电网的建设提供了重要的物质平台。在企业的市场开拓中,营销部门是企业部门的核心,实现电力营销信息化,是现代电力企业发展的关键所在。因此,为了更好地开展电力营销信息化建设,本文以实例分析智能电网背景下的电力营销信息化建设。
With the continuous expansion of power grid scale, informatization construction has provided an important material platform for the construction of smart grid. Marketing in the enterprise market, the marketing department is the core of the enterprise sector, to achieve electricity marketing information, is the key to the development of modern power companies. Therefore, in order to better carry out the construction of electricity marketing information, this paper analyzes the construction of electricity marketing information under the background of smart grid with examples.