中国消费模式和理念发生巨大变化,高端产品越来越受认可。中高端灯饰行业的供销双方应形成战略联盟和重要的合作伙伴以实现共赢,选择优质经销商成为关键一环,意义重大。在借鉴理论成果和实践总结的基础上,本文将地域因素、供销契合度和财务能力作为选择经销商的关键因素。 China’s consumption patterns and concepts have undergone tremendous changes, and high-end products are increasingly recognized. High-end lighting industry supply and marketing both parties should form a strategic alliance and an important partner in order to achieve win-win situation, the choice of quality dealers has become a key link, of great significance. Based on the summary of theoretical achievements and practices, this article takes the geographical factors, supply and marketing fit and financial ability as the key factors to choose distributors.