案例背景 因为及旱的市场开放,中国家电是目前中国最具竞争力的产业之一。截止目前,中国已经成为世界最大家电产品的主产基地。世界制造中心大转移的格局正在形成,在经过欧美日本之后,中国也成为世界最大家用电器消费市场。在前期的市场开放中,中国产生了非常多的知名家电品牌。这些知名品牌与发达国家的家电品牌的差距表 Case Background Due to the openness of the drought market, Chinese home appliances are currently one of the most competitive industries in China. Up to now, China has become the world’s largest home appliance production base. The pattern of a major shift in the world’s manufacturing centers is taking shape. After passing through Europe, America and Japan, China has also become the world’s largest household appliance consumer market. In the early period of market opening, China has produced a very large number of well-known home appliance brands. The gap between these well-known brands and home appliance brands in developed countries