一、中小网络企业的品牌和品牌资产的特点相对于传统企业,中小网络企业的网络品牌具有如下特点:1.营销策略与品牌传播的独特性:由于网络产品在顾客获得产品的途径上和产品的形式上与传统的产品有着根本的区别,因此,网络品牌的营销策略从4P上讲和传统品牌有着很大的区别,如果不 First, the characteristics of small and medium network companies brand and brand assets Compared to traditional businesses, small and medium network companies have the following characteristics of the network brand: 1. Marketing Strategy and the unique brand communication: As the network products in the way customers access to products and products The form of the traditional product has a fundamental difference, therefore, the marketing strategy of the network brand from the 4P and the traditional brand is very different, if not