消费社会由生产主导转向消费主导,对不同人群的消费模式的分析是理论研究与实践应用所必要的,“E世代”作为受到中国的改革开放和互联网的高速发展冲击与影响的一代人,其消费模式与中国的其他人群有着显著的差异,具有一定的研究价值与意义。 The consumption society is dominated by production and consumption. The analysis of consumption patterns of different groups is necessary for theoretical research and practical application. As a generation affected by the rapid development of China’s reform and opening up and the Internet, “E Generation” , Its consumption pattern has significant differences with other Chinese population, and has certain research value and significance.