论文部分内容阅读
在跨文化传播的研究范畴中,跨文化敏感与受众对异文化的认知有着直接的关联。本文以韩国歌手朴载相(PSY)的音乐录影带作品《Gangnam Style》为研究样本,通过DMIS模式设计调查问卷,以《Gangnam Style》在2012年7月至2012年10月,即研究对象从推出至热播这一播期为文化敏感度接触的研究时间段,在中国北京与韩国首尔两个城市中,针对中韩80后青年受众进行认知行为进行问卷调查,旨在通过实证对比研究了解社会化媒介环境中,中韩青年受众在跨文化敏感过程中对影像内容认知的问题与特征,即两国受众在跨文化交流欲望、接受态度、接受过程中社会及个人影响因素等方面异同。媒介渠道加速了跨文化内容的传播并使之成为一种文化认知的日常性社会行动,同时不同国家间的媒介管控会影响跨文化产品的传播速度和跨文化敏感度程度的高低,进而影响到跨文化传播的行为。
In the research field of intercultural communication, cross-cultural sensitivity is directly related to the audience’s cognition of different cultures. In this paper, a sample of “Gangnam Style”, a music video by South Korean singer Park Yong-Sik (PSY), is used as a research sample. The questionnaire is designed through the DMIS model, with “Gangnam Style” from July 2012 to October 2012, Launched to hit this sowing time for culturally sensitive contacts of the study period, in Beijing, China and Seoul, South Korea, two cities for China and South Korea after 80 young audiences conduct cognitive behavior survey aimed to empirically compare the research To understand the problems and characteristics of the perceived content of Chinese and South Korean youth audiences in the process of cross-cultural sensibility in the social media environment, that is, the desire and attitude of the two countries’ audiences in intercultural communication, the social and personal influence factors in the process of acceptance Similarities and differences. Media channels accelerate the dissemination of intercultural content and make it a daily social activity of cultural cognition, while the control of media in different countries will affect the speed of cross-cultural product dissemination and cross-cultural sensitivity and thus influence To cross-cultural communication behavior.