论文部分内容阅读
目前,有越来越多的中国企业把目光转向海外,通过参加展会宣传自己的做法逐渐融入企业的营销理念。那么,企业参展的效果如何,在参展的过程中要注意什么问题呢,本报记者近日走访了相关部门。一次签下1.6亿英元合同中国国际贸易促进委员会(以下简称贸促会)展览部部长赵会田指出,海外参展是企业开辟新市场的理想方式,能给企业带来很多好处。在展会上,客户可直观地了解参展公司及其产品的情况,有可能当场签约成交或签署意向合同。例如,2002年,中国贸促会组织中国企业参加德国汉堡造船展,中国船舶重工集团公司下属一家企业与合作伙伴签订了1.6亿美元的合同。在2004年西班牙巴塞罗那国际食品饮料展览会上,山东一
At present, more and more Chinese enterprises turn their eyes to overseas and gradually integrate themselves into the marketing idea of the enterprise by participating in the exhibition to publicize their own practices. Well, the effect of exhibitors how the exhibitors in the process to pay attention to what the problem, the reporter recently visited the relevant departments. Sign the $ 160 million contract at a time Zhao Huitian, minister of the China Council for the Promotion of International Trade (CCPIT), pointed out that exhibiting overseas is an ideal way for enterprises to open new markets and can bring many benefits to the enterprise. At the show, customers can intuitively understand the participating companies and their products, may be signed on the spot deal or sign the intention of the contract. For example, in 2002 CCPIT organized Chinese enterprises to participate in the Hamburg Shipbuilding Fair in Germany. A subsidiary of China Shipbuilding Industry Corporation signed a contract with a partner of US $ 160 million. At the 2004 International Food and Beverage Fair in Barcelona, Spain, Shandong one