义乌廿三里镇,是义乌小商品市场的发源地之一,也是浙江市场经济发展的源头之一。而蕴含深厚地方特色的“拨浪鼓文化”,是勤劳智慧的义乌人在长期从事小商品生产和经营活动中形成的一种特质文化。这种文化,熏陶着义乌人的品行素质和 Yiwu Niansanli Town, Yiwu Commodity Market is one of the birthplaces, but also one of the sources of economic development in Zhejiang market. The “rattle culture”, which is rich in local features, is a trait culture of Yiwu people who are industrious and wise and have long been engaged in the production and management of small commodities. This culture, nurturing Yiwu people’s character and quality