企业战略的概念是指在市场经济高度发展的条件下,企业以超越对手、发展自身为目的,以争取顾客、占领市场为主要内容所展开的一系列带有“三性”(全局性、根本性、长远性)的谋划。在竞争中提高其地位、实现愿景、目标的方法。战略的层次从低到高可以分为基础战略、发展战略、竞争战略和指导战略四大类型。一、编制企业战略规划的指导思想 The concept of enterprise strategy refers to the market economy under the conditions of a high degree of development, enterprises to go beyond their opponents, the development of their own purpose, to win customers, dominate the market as the main content launched by a series of “three” (global , Fundamental, long-term) planning. To enhance their position in the competition, to achieve the vision, goals and methods. The strategic level from low to high can be divided into four types: basic strategy, development strategy, competitive strategy and guiding strategy. First, the preparation of corporate strategic planning guidance