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各种媒介产品的运用,不仅为旅游产业的转型奠定了良好的基础,而且也在一定程度上提高了服务质量。加强对大众传媒的运用,对调整旅游资源与旅游结构,提高旅游产品的内涵,促进旅游产业的可持续发展具有重要意义。本文对旅游产生转型的必要性进行分析,并对其表现形式进行研究,进而提出相应的解决措施,促进我国旅游产业的良好发展。
The use of various media products not only laid a good foundation for the transformation of the tourism industry, but also improved the service quality to a certain extent. Strengthening the use of the mass media is of great significance for adjusting the tourism resources and tourism structure, enhancing the connotation of tourism products and promoting the sustainable development of the tourism industry. This article analyzes the necessity of tourism transformation and studies its manifestations, and then puts forward corresponding solutions to promote the good development of tourism industry in China.