随着社会经济的发展,经济服务类节目正在成为城市电视台等广播电视媒体要打造的重点节目。如何使城市电视台的经济服务类节目变得轻松有趣,更具吸引力和感染力,达到更好的传播效果,解决好节目主持人的角色定位问题无疑是办好节目的关键之一。通过分析城市电视台经济服务类节目主持人存在的问题,进一步探讨和研究主持人的角色定位。 With the development of society and economy, economic service programs are becoming the key programs to be built by radio and television media such as urban television stations. It is undoubtedly one of the keys to run the show that how to make the economic service programs of the city television stations easier and more interesting, more attractive and contagious, and to achieve better communication effects. Through the analysis of the problems existing in the presenters of the economic service class of the city television stations, the role orientation of the moderators is further discussed and studied.