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经历20余年的改革开放,中国农药工业得以迅速发展。在以买方市场作用下,导致农药市场竞争空前激烈。市场竞争的落脚点是赢得农民消费者,而他们正变得越来越挑剔。购买农资商品时,不但追求产品的价廉物美,而且还关心厂家的知名度与美誉度,也就是品牌的影响力。这种消费领域观念的转变,使品牌的塑造和创新成为企业发展的核心战略之一。农药行业是一个较为特殊的行业,一方面农药产品及其性能、使用方法、注意事项中涉及许多较深的、专业化的农
After more than 20 years of reform and opening up, China’s pesticide industry has developed rapidly. In the buyer’s role under the market, leading to unprecedented competition in the pesticide market. The foothold in the market competition is to win peasant consumers who are becoming more and more critical. The purchase of agricultural commodities, not only the pursuit of cheap products, but also concerned about the visibility and reputation of manufacturers, which is the brand’s influence. This shift in the concept of consumption, brand building and innovation as one of the core strategies for business development. Pesticide industry is a relatively special industry, on the one hand, pesticide products and their performance, methods of use, precautions involved in many deep, specialized farming