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恒大,一个以野蛮生长著称的房地产大颚,无论是玩转足球,还是资本运作,所到之处都如台风过境。可是到了最传统的农业领地,恒大台风不再猛烈。过去几年间,恒大在矿泉水、粮油和乳业方面投资不少,但阶段性的成果不尽如人意。恒大首个跨界快消领域产品——恒大冰泉,并没有取得预想中的辉煌,2014年目标100亿元,实际销售10亿元(9.68亿元),而2013、2014、2015年1~5月累计亏损达40亿元。到了2015年9月,恒大矿泉甚
Evergrande, a real estate company known for its savage growth, whether it is playing football or capital, has gone everywhere like a typhoon. However, in the most traditional agricultural land, Typhoon Hengda is no longer violent. In the past few years, Evergrande invested a lot in mineral water, grain and oil, and dairy industry, but the staged results were not satisfactory. Evergrande’s first cross-border fast-moving product, Hengda Bingquan, did not achieve the expected brilliance. The target in 2014 was RMB 10 billion and the actual sales was RMB 1 billion (9.68 billion), and in 2013, 2014 and 2015, From January to May, the cumulative loss reached 4 billion yuan. By September 2015, Evergrande Mineral Resources had