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《今日关注》栏目是中央电视台一档直播类新闻访谈节目,近年来在同时段节目中保持较高收视率与较大影响力。作为外宣频道的重要新闻评论栏目,《今日关注》如何在选题、传播方式、栏目功能设置、主持人传播等方面强化传播功效,更好地提升栏目在海内外的影响力?本文从传播理念中的淡化与强化、内容选择上的时效性与接近性、栏目功能的强化与延伸、主持人传播策略等方面进行探析。
“Today’s attention” section is a live CCTV news talk show in recent years in the same period the program to maintain a high ratings and greater influence. As an important news comment section of the Outreach Channel, “Today’s Concern” is about how to strengthen the dissemination effectiveness in terms of topic selection, mode of transmission, function setting of the section, communication of the host and so on, so as to better enhance the influence of the section at home and abroad. The desalination and strengthening of the concept, the timeliness and proximity of the content selection, the enhancement and extension of the column function, the host communication strategy and so on.