试谈县医药商业的营销策略

来源 :上海医药情报研究 | 被引量 : 0次 | 上传用户:yoclin
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回顾1993年,市场经济的大潮已经席卷全国两千多个县的医药商业企业。他们深化内部改革,转换经营机制,意在提高企业素质,增强竞争能力。但由于百业经药,市场混乱,加之资金紧缺,费用上升,他们越来越感到步履维艰。以安庆市所辖8县为例,1993年,8家县医药(药材)公司的销售总额仅比上年增长9.22%;其中1家销售下降,2家销售增幅不足4%,假若剔除价格上调因素,实际 In retrospect, in 1993, the tide of the market economy has swept the pharmaceutical and commercial enterprises in over 2,000 counties across the country. They have deepened their internal reforms and transformed their management mechanisms in an attempt to improve the quality of their enterprises and enhance their competitiveness. However, as a result of all sorts of illicit drugs and market turmoil, as well as the shortage of funds and rising costs, they are feeling increasingly struggling. Take the 8 counties under the jurisdiction of Anqing as an example. In 1993, the total sales of 8 county pharmaceutical companies were only increased by 9.22% over the previous year; one of them dropped and the other two increased less than 4% Factors, actual
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