The challenging characteristics of shale formations often require horizontal drilling to economically develop their potential. While every shale gas play is unique, there are several best practices for the proper planning and execution of a horizontal well. In planning a horizontal well, the optimal method and technology for building inclination and extending the lateral section must be determined. Properly specified logging-while-drilling tools are essential to keep the wellbore within the target formation. Planning must also focus on casing design. Doing so will help ensure stability and enable reliable and productive completions. Shales pose a challenge for these elements of well planning due to their thin strata and potentially low mechanical competence when foreign fluids are introduced. Once a plan is developed, executing it is even more important to prove a viable exploration program. Fast, efficient drilling with wellbore control and minimal torque and drag should be the priority. This may be achieved by focusing on fluid hydraulics and rheology and bottom hole assembly. Managed pressure drilling (MPD) will help fast drilling, well control and stability. If MPD can be combined with new generation rotary steerable systems that allow the drill string to maintain rotation, impressive efficiencies are possible. Modern drilling parameter analysis represents the newest opportunity for executing shale gas horizontal wells. A method for ROP analysis to improve operational parameters and equipment selection is also proposed.