本文主要通过抽样调查结果进行数据分析,探索以微信支付为代表的以社交平台作为依托的第三方支付平台对于消费行为的影响及其具体机制,发现微信支付通过降低交易成本和借助社交网络提升熟悉程度等机制有效地刺激了消费。随着互联网技术的发展,我们生活的方方面面都受到了互联网模式的形塑。如今, This paper mainly analyzes the data through the sample survey and explores the impact of the third-party payment platform based on social platforms represented by WeChat on consumer behavior and its specific mechanism. We find WeChat payment enhances familiarity by reducing transaction costs and using social networks Degree and other mechanisms effectively stimulate consumption. With the development of Internet technology, all aspects of our lives have been shaped by the Internet model. now,